Regional Pricing
Customers in different markets may not pay the same amount for your product.
Regional pricing allows you to offer the same product and package at prices that are appropriate for different markets.
Product
↓
Package
↓
Regional Pricing
├── Nigeria
├── United States
├── United Kingdom
└── Other Markets
This lets you adapt your pricing strategy without creating a separate product for every country.
Why Regional Pricing Matters
A single global price does not always work well across different markets.
For example, you may want to offer:
Pro Monthly
Nigeria
₦15,000 / month
United States
$20 / month
United Kingdom
£16 / month
The underlying product is still the same.
Product
└── Pro
└── Monthly
Only the applicable price changes based on the market.
One Product, Multiple Markets
Regional pricing keeps your product structure simple.
Instead of:
Nigeria Product
United States Product
United Kingdom Product
you can have:
Product
└── Pro
└── Monthly
├── Nigeria Price
├── US Price
└── UK Price
This makes it easier to manage a product that serves customers across multiple countries.
Regional Pricing and Currency
Different markets may use different currencies.
For example:
Pro Monthly
Nigeria → ₦15,000
United States → $20
United Kingdom → £16
The currency displayed to the customer should correspond to the configured price for the applicable market.
This gives customers a more familiar purchasing experience.
Regional Pricing and Packages
Regional pricing works at the package level.
For example:
Product
└── Project Management
│
└── Pro
│
├── Nigeria → ₦15,000
├── US → $20
└── UK → £16
The package remains the same while the price can vary by market.
This means you do not need to duplicate the package simply because you serve another country.
Regional Pricing and Paywalls
Your paywall can present the applicable price to the customer.
For example, the same package could appear as:
Nigeria
┌──────────────────────┐
│ Pro │
│ ₦15,000 / month │
│ │
│ [Subscribe] │
└──────────────────────┘
while a customer in another market may see:
United States
┌──────────────────────┐
│ Pro │
│ $20 / month │
│ │
│ [Subscribe] │
└──────────────────────┘
The product remains the same.
The applicable regional price changes.
Regional Pricing and Payment Providers
Regional pricing is particularly useful when your application supports multiple payment providers.
For example:
SolydFlow
│
Regional Pricing
│
┌─────────────┼─────────────┐
↓ ↓ ↓
Nigeria US UK
│ │ │
Paystack Stripe Stripe
Your payment-provider configuration can then support the payment methods appropriate to each market.
See:
Regional Pricing Does Not Mean Separate Products
Avoid creating duplicate products simply because customers are in different countries.
Instead of:
Product: Pro Nigeria
Product: Pro US
Product: Pro UK
prefer a structure where appropriate:
Product: Pro
Package: Monthly
Prices:
├── Nigeria
├── US
└── UK
This keeps your product catalog easier to maintain.
Regional Pricing and Discounts
Discounts can work alongside regional pricing.
For example:
Nigeria
Regular Price
₦15,000
Discount
20%
Effective Price
₦12,000
Another market can have its own configured price and applicable promotion.
United States
Regular Price
$20
Discount
20%
Effective Price
$16
The discount strategy should therefore be considered together with your regional pricing strategy.
See:
Regional Pricing and Price Changes
Markets evolve.
You may need to change the price of a package in one country without changing the price everywhere else.
For example:
Before
Nigeria → ₦15,000
US → $20
UK → £16
Later:
Nigeria → ₦18,000
US → $20
UK → £16
The Nigerian price can change while the other markets remain unchanged.
See:
Choosing Regional Prices
Regional pricing should reflect your business strategy.
Factors you may consider include:
- Local purchasing power
- Local market expectations
- Currency
- Payment methods
- Taxes and fees
- Provider costs
- Competitive pricing
- Your desired margins
SolydFlow provides the revenue infrastructure; your business determines the pricing strategy.
Example: SaaS Across Three Markets
Suppose you operate a SaaS product called Pro Workspace.
Your structure could be:
Product
└── Pro Workspace
│
└── Professional
│
├── Nigeria
│ └── ₦15,000 / month
│
├── United States
│ └── $20 / month
│
└── United Kingdom
└── £16 / month
A customer purchases the Professional package.
The application presents the applicable price for the customer's market.
Customer
↓
Market
↓
Package
↓
Regional Price
↓
Paywall
↓
Purchase
The resulting transaction still belongs to the same product and package.
Example: Mobile Application
A mobile application may offer a premium subscription across several countries.
Product
└── Premium
│
└── Monthly
│
├── Nigeria
├── Ghana
├── Kenya
├── UK
└── US
Each market can have its appropriate pricing configuration.
This allows the application to expand into new markets without creating an entirely new product structure for every country.
Adding a New Market
When expanding into a new country, the goal is to extend the existing monetization configuration.
For example:
Existing
Product
└── Pro
└── Monthly
├── Nigeria
├── US
└── UK
New market:
Product
└── Pro
└── Monthly
├── Nigeria
├── US
├── UK
└── Ghana
The underlying product and package do not need to change simply because a new market was added.
Regional Pricing and Your Application Code
Regional pricing is intended to keep commercial configuration out of application code where possible.
Avoid scattering prices throughout your application:
if (country === "NG") {
price = 15000;
}
if (country === "US") {
price = 20;
}
Instead, your application can consume the configured monetization data.
Application
↓
SolydFlow
↓
Product
↓
Package
↓
Applicable Price
↓
Paywall
This makes pricing easier to manage as your number of markets grows.
Regional Pricing and Revenue Infrastructure
Regional pricing is only one part of the complete revenue flow.
Regional Pricing
↓
Paywall
↓
Purchase
↓
Transaction
↓
Recovery / Truth
↓
Enforce
↓
Entitlement
↓
Access
The price determines what the customer is charged.
The transaction determines what happened with the payment.
The entitlement determines what the customer receives.
Important Considerations
Regional pricing introduces additional considerations as you expand globally.
You should account for:
Currency
Determine which currencies you want to support in each market.
Payment Methods
Different markets may prefer different payment methods.
Taxes
Depending on your business model and payment setup, tax obligations may vary by market.
For global commerce and compliance considerations, see:
Provider Availability
Not every payment provider supports every market or payment method.
Your provider configuration should therefore be considered alongside your regional pricing strategy.
Keep Your Pricing Strategy Centralized
When you operate across multiple applications, centralized pricing becomes even more valuable.
For example:
SolydFlow
│
Pricing Configuration
│
┌────────────┼────────────┐
↓ ↓ ↓
App A App B App C
│ │ │
Nigeria Nigeria Nigeria
│ │ │
US US US
Instead of maintaining separate pricing logic for every application, your revenue configuration can be managed centrally.
Key Principle
One product does not need one global price.
You can keep your product and package structure consistent while adapting prices to the markets you serve.
One Product
↓
One Package
↓
Multiple Markets
↓
Appropriate Prices
↓
Local Customer Experience
This makes it easier to expand internationally while keeping your monetization model organized.